Advertising: ARCON tasks stakeholders on standard of practice
By Collins Yakubu-Hammer
The Advertising Regulatory Council of Nigeria (ARCON) has called on stakeholders to engage in meaningful conversation that would improve business framework and standard of practice to move the industry forward.
The Director-General of ARCON, Dr Olalekan Fasolapo, made the call at the opening ceremony of the 2022 National Advertising Conference on Wednesday in Abuja.
The two-day conference with the theme, “The Marketing Communications Industry in Nigeria:The Trends, Challenges and Prospects” is organised by ARCON.
According to Fasolapo, the 2022 edition of the conference is happening at a time the regulatory framework is going through some fundamental changes which aimed at improving the practice and business of advertising in Nigeria.
“The repealing...